Digging Into ZoomInfo: Features, Products, Pricing & Plans [2025 Guide]

Founded in 2007, by Henry Schuck under the name DiscoverOrg, the company went to acquire its Zoom info competitors Information in February of 2019 and rebranded itself as ZoomInfo.

With millions of verified contacts and real-time company information in their database, ZoomInfo enables businesses to streamline outreach, enhance targeting, and close deals in record time. It is a go-to market platform for sales leads, marketing, and recruitment teams to utilize and connect with high-quality leads.
 

What is ZoomInfo?

ZoomInfo is an all-in-one operating system and intelligence platform that helps businesses find, acquire, and convert leads by providing them with access to detailed company profiles and contact information at their disposal.
 

But what exactly does ZoomInfo do, and how much does it cost? In this blog we discuss everything about ZoomInfo - its features, product offerings, pricing and uses to help you make the best decision for your business.

In case you want to try a less-expensive alternative, we recommend checking out Go4Database.

List Of ZoomInfo:

    1.   What is ZoomInfo used for?

    2.   How does ZoomInfo work?

    3.   Core features of ZoomInfo?

    4.   Who is ZoomInfo for?

    5.   Products and Services

    6.   Plans and Pricing

    7.   How does ZoomInfo get its data?

    8.   What integration does ZoomInfo offer?

     9.  ZoomInfo alternatives

   10.  Conclusion

What is ZoomInfo Used for?

ZoomInfo is a software that deals with providing data and insights to its customers that give them a 360-degree picture of their prospects and their customers. 

It offers contacts, companies, technology stack information, direct-dial phone numbers, email addresses, corporate hierarchy data, location maps, and hundreds more fields and assists them in building customized go-to-market plans based on the profiles and real-time activity of their ideal prospects.

ZoomInfo defines its mission as empowering all businesses with go-to market intelligence that accelerates revenue growth. This intelligence platform enhances operational efficiency and aligns sales and marketing efforts.

It is used as a commercial search engine that specializes in business leads contact information.

It facilitates lead generation by providing contacts, companies information, direct-dial phone numbers, email addresses,location, and more such data.

How does ZoomInfo work?

ZoomInfo operates by gathering, validating, and categorizing business contact information so that users can search, filter, and connect with their most desirable prospects. It harmoniously integrates with CRMs and marketing technologies to power workflows, automate follow-ups, and fuel revenue.

It collects contact details and other information about individuals, companies and other us business email list entities from the internet through public sources, proprietary sources and intent overlays. It uses the method of ‘web scraping’ to gather data from sources that are not accessible to everyone. It also uses machine learning to extract job titles, contact info, and company details.
 

Core features of ZoomInfo:

• Contact and company search: Ranging from direct dials to business email addresses, ZoomInfo provides authentic and accurate information to businesses. It provides detailed profiles so that businesses can connect with their buyers and secure high-value deals.
   
• Buyer intent: With ZoomInfo Intent see which businesses are actively looking at particular topics, so you can engage high-intent buyers.
   
• Website visitor trafficking: ZoomInfo helps you in identifying key website visitors exploring your site and accelerate deals by prioritizing outreach and customizing follow ups.
   
• Data Enrichment & Cleaning: Automatically complete missing fields and eliminate duplicates in your database with ZoomInfo's enrichment features.
   
• Real-Time Data Updates: The database is updated on a real-time basis to ensure there are no unresponsive leads.
   
• Click-to-Dial & Email Integration: Call or email list directly from the platform through integrated communications tools.
   
• Export & Data Download: Lists can be exported and contacts can be used externally for campaigns.

Who is ZoomInfo for?

The key users of ZoomInfo are:
 

• Sales teams
• Marketing teams
• Recruiters
• Business development professionals

ZoomInfo is designed for B2B professionals that leverage data-driven intelligence to discover, connect with, and convert leads. It can be helpful to sales teams as it aids them in discovering direct dials and mails of decision-makers and auto-outreach with sales engagement tools. Marketing teams can use ZoomInfo to create targeted audience lists for personalized campaigns, prioritize high-potential leads and improve account-based marketing strategies to increase the ROI.

Additionally, hiring managers are able to leverage the platform in order to retrieve advanced job history details and link with the best potential candidates. Business development personnel are able to look for emerging business opportunities.

Whether for B2B selling, marketing, hiring, or business intelligence, ZoomInfo provides a robust data-driven platform to drive growth and optimize go-to-market strategies.
 

ZoomInfo products and services:

ZoomInfo aims to enhance sales, marketing, and recruitment efforts by offering a suite of these B2B data-driven products: Sales, Marketing, Talent, SaaS, ZoomInfo Copilot.
 

• Sales OS provides detailed company data to facilitate sales teams in maximizing productivity, accelerating pipeline, and reaching a revenue potential through its vast database that includes over 70M direct dial phone numbers and more than 174M verified email addresses.
   
• Marketing OS provides to convert leads at the speed of demand. It helps marketers connect with the right audience and unlock market insights to turn prospects into customers.
   
• Talent OS enables recruiters to source the best and the brightest candidates. It provides access to a database of active and passive candidates that helps in streamlining the recruiting process and reducing the time taken in hiring a suitable candidate.
   
• Operations OS unifies teams and technologies with data-powered solutions. It creates and maintains engagement-ready data.
   
• ZoomInfo Copilot is an AI driven solution that acts like a catalyst by quickening the conversion process and gives businesses and unfair advantage over the best accounts.
  
   

Plans and Pricing:

There are three types of paid plans for users to choose from, these are: the professional plan, the advance plan and the elite plan. 

In order to get additional credits and add-ons, users have to pay an extra amount. Go4Database provides the same services at a price more than 10 times less.

How does ZoomInfo get its data?

ZoomInfo gathers its information from a blend of public sources, proprietary technology, and user-submitted information. It aggregates information from company websites, news articles, SEC filings, job listings, and email signatures.

Further, users who opt-in to ZoomInfo's Community Edition contribute business contacts through integrated tools such as Outlook or Gmail.

This information is further confirmed using AI-powered algorithms and human researchers for precision. The site regularly refreshes its database to keep its B2B data fresh, reliable, and actionable.

What integrations does ZoomInfo offer?

ZoomInfo offers a wide range of integrations with third party applications that businesses might already be having access to. Integrations facilitate streamlining sales, marketing, and recruiting workflows. 

ZoomInfo integrates seamlessly with top CRMs like for real-time syncing and enrichment of data. For marketing automation, it integrates with products like Eloqua, Pardot, and Mailchimp. ZoomInfo also integrates with sales engagement platforms like Outreach, SalesLoft, and Groove, with automated outreach and tracking. Furthermore, it combines with Slack, LinkedIn, and Zapier to support customized workflows and alerting.

Such integration simplifies inter-team collaboration through the aggregation of data and automated core functions between platforms.

Zoominfo Alternatives:

ZoomInfo is one of the biggest players in the database providing market. However it works on contract basis and is very expensive for businesses testing waters in this domain. There are various alternatives that provide the same services at a relatively lower cost. 

Go4Database is one such platform.

Go4Database as an alternative to ZoomInfo - a comprehensive comparison:

Conclusion:

ZoomInfo is one of the top database providers and intelligence platforms in the B2B market 

with rich features such as intent data, CRM integrations, and real-time updates. It has a comprehensive database and helps customers in tailoring go-to market strategies for their niche. ZoomInfo offers a plethora of features and is a big player in the lead generation industry, serving businesses of all sizes.

However, if you are still looking for something inexpensive yet reliable, switch to Go4Database and see the results yourself.

FAQ:

1. Is ZoomInfo worth it?

If there are no budget restraints, ZoomInfo is totally worth it but if you are looking for something more flexible at a lower cost - Go4Database is your answer.

2. Does ZoomInfo offer a free plan?

ZoomInfo does not have a free plan, instead it offers a 14-day free trial before starting any of its plans. Users need to schedule a demo and provide their business emails to avail this free trial.

3. What type of data does ZoomInfo provide?

ZoomInfo provides detailed B2B contact data including names, job titles, direct-dial phone numbers, email addresses, company details, location maps, and buying intent signals and hundreds of additional fields.

4. How accurate is ZoomInfo’s data?

ZoomInfo assures maximum accuracy and guarantees 

5. What industries use ZoomInfo the most?

ZoomInfo is widely used across industries like tech, finance, healthcare, recruitment, and marketing—any sector that relies on outbound sales or lead generation.