Mailing list

Hello Marketers & Business Owners, I hope you've been well and healthy!

 

This blog, as you have already read, is about the best Email Mailing List Services. I have come up with a thorough research. And this research is not on the basis of popularity, but on the basis of accuracy and results. 

 

You know, we don't need cheap popularity talks. A business needs the best mailing list providers that are result oriented rather than being popular. Go4Database, Mailchimp and Apollo.io are often ranked among the best email mailing list service providers.

 

Table of Content: Best Email Mailing List Service

 

1. What is a Mailing List (from the eyes of digital marketing)?

2. What are the Benefits of a Mailing List for your business?

3. Which companies provide the Best Email Mailing List Service?

 

1.   Go4Database

2.   Moosend

3.   MailerLite

4.   Saleshandy

5.   Mailchimp

6.   SendPulse

7.   Apollo

8.   Lusha 

9.   How to build a Mailing List?

10. A Mailing List & The GDPR.

11. FAQs

 

Okay, now let's get going, Ladies & Gentlemen! Lets go towards the best email mailing list service providers!

“What is a Mailing List?
An email mailing list is a collection of email addresses that businesses, marketers, or individuals use to send emails to multiple recipients at once. 
These lists are crucial for email marketing campaigns, newsletters, and promotions. 

For example, customers who purchase a particular subscription from you or club members from a specific year. You can communicate effectively and purposefully by creating one or more mailing lists.

 

What are the Benefits of a Mailing List for your business?

 

However, there are numerous benefits of a mailing list, but here are the 10 benefits of an email mailing list for your businesses.

 

1. Direct communication with customers: Emails go straight to inboxes, ensuring direct engagement without relying on any of the social media algorithms.  

 

2. Higher ROI than other marketing channels: Email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most cost-effective strategies (which is incredible).

 

3. Better customer retention and loyalty: Regular emails help maintain relationships with customers, which further increases brand awareness & loyalty.

 

4. Increases website traffic and sales: Nicely-crafted email campaigns encourage repeat visits and convert leads into paying customers.  

 

5. Personalized and targeted marketing: Segmenting your list allows you to send tailored emails based on your clients' requirements and requests.  

 

6. Automation saves time and effort: Automated emails improve efficiency while maintaining engagement. Also saves time on both sides.

 

7. Owned audience, no algorithm dependency: Unlike social media, where reach depends on changing algorithms, an email list gives you full control over communication with your audience.  

 

8. Better conversion rates than social media: Emails have an average open rate of over 35 percent, whereas organic social media posts often reach less than 5 percent of followers.  

 

9. Cost-effective compared to paid ads: Once you have a list, you can communicate with your audience at little to no cost, unlike continuously spending on ads.  

 

10. Boosts brand authority and credibility: Consistently providing good value content through emails helps establish your business as an industry expert, increasing trust and loyalty. (obviously people should remember you! No?)  

 

Which companies provide the Best Email Mailing List Service?

 

Let's talk about the companies that provide the best email mailing list service.

 

1. Go4Database 

 

Go4database offers customers premium data-driven and most advanced database mailing lists to the requirements of the specific organization. 

 

Everything is tailored to the organization, well that is one of its various advantages.

TL;DR:

Go4Database offers premium, tailored email mailing lists for both small and large enterprises. It’s a powerful, underrated alternative to tools like Lusha and Apollo, boasting 95% accuracy, 350M+ global contacts, real-time data, and full compliance with GDPR/CCPA. Ideal for marketers and sales teams.

 

You know, we love Go4Database, but wait, so will you! Why? I'd rather say, you should just try. To be honest, Go4Database is a great and underrated alternative of Lusha, Apollo, Moonsend.

 

One thing about Go4Database is that it is conditioned for both i.e. Smaller & Larger enterprises. So yes, I'd say it can provide email mailing lists to both according to their respective needs.

 

Is Go4Database the Best Email Mailing List Service provider? YES, or you decide! 
 

• Go4Database’s accuracy rate is a high 95% (that's the nearest you can go towards the accuracy rate as an organization)
• 350 Million Global Business Contacts
• Best for marketers, sales teams, and businesses needing verified contact lists
• Fresh and Real-time data provider
• We comply with GDPR, CCPA or other data protection law
• We provide both broad and niche specific data

 

2. Moosend 

 

I think Moonsend is the best for small businesses looking for a budget friendly tool. Moosend is an affordable, intuitive platform, suitable both for beginners and seasoned marketers.

 

Also, it's great for Bloggers & Content creators who want to build and engage their audience. But I'd say it's not ideal for very large enterprises that need complex CRM features.

TL;DR:

Moosend is a budget-friendly, beginner-friendly email marketing platform ideal for small businesses, bloggers, and content creators. It offers AI tools, easy no-code design, and up to 80% accuracy in mailing lists. Not suited for large enterprises due to limited CRM features and integrations. Free plan supports up to 1,000 subscribers. 

 

However, it's absolutely perfect for delivering effective email mailing lists to smaller enterprises.

 

 

• Accuracy rate go up to 80% (not bad at all)
• Easy-to-use interface, ideal for beginners and small businesses.
• No coding required to create emails, landing pages, or automation workflows.
• AI-driven tools to personalize and optimize email campaigns.
• Limited free plan, only allowing up to 1,000 subscribers.
• Fewer third-party integrations compared to bigger platforms

 

3. MailerLite 

 

Next on the list of the Best Email Mailing List Service providers is MailerLite. 

 

MailerLite is an email marketing and automation platform designed to help creators, small businesses, and e-commerce stores grow their audience and boost revenue quickly, effortlessly and on their terms.

TL;DR:

MailerLite is a simple, user-friendly email marketing platform ideal for small businesses and creators. It boasts a strong inbox placement rate (~80%) and a fast, lightweight interface. However, it offers limited automation, fewer integrations, and has a slow approval process. 

 

It is indeed a user-friendly email marketing platform designed for small businesses, bloggers, and startups.

 

According to EmailDeliverabilityReport – Email Marketing Deliverability Around 79.51% of emails of MailerLite landed in primary inboxes, 16.14% went to spam, and 4.35% failed to reach recipients (2022)

 

 

• Accuracy rate goes up to, you can say a near 80%
• Easy-to-use interface with no learning curve.
• Lightweight & fast (doesn’t feel bloated with unnecessary features).
• Limited advanced automation (not as powerful as ActiveCampaign).
• Approval process for new accounts can take time.
• Fewer integrations compared to other alternatives.

 

4. Saleshandy 

 

Saleshandy is an email outreach & sales engagement tool, primarily designed for cold emailing, email tracking, and automation. It is not a traditional email mailing list provider.

TL;DR:

Saleshandy is a cold email outreach and automation tool ideal for sales teams, startups, and recruiters. It offers high deliverability, a 90% claimed accuracy rate, and integrates with Gmail/Outlook. It’s not for newsletters and doesn’t provide contact lists. 

 

Best for Sales teams, startups, and recruiters needing automated cold email outreach. It focuses primarily on cold email outreach. 

 

 

• Accuracy rate 90% (they claim it)
• High email deliverability for cold outreach.
• Easy-to-use interface with no technical skills required.
• Works directly with Gmail and Outlook.
• Not an email marketing platform (not for newsletters or subscriber lists).
• No built-in email list database (users must collect their own contacts).
   

5. Mailchimp 

 

Mailchimp is a marketing automation platform trusted by users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools.  

 

They claim to have over 300+ integrations. Mailchimp works seamlessly with platforms like: Shopify, WooCommerce, BigCommerce, Magento, and Stripe.

TL;DR:

Mailchimp is a beginner-friendly marketing automation platform with AI-powered email/SMS tools and over 300 integrations (e.g., Shopify, Stripe). It has strong deliverability (avg. 91.18%), a free plan, and scalable pricing. Downsides include rising costs with list size and limited template customization. Highly rated on G2.

 

According to Email Tool Tester's bi-annual tests, Mailchimp's deliverability fluctuated between 81.6% and 95.5% from 2019 to 2024, with an average of 91.18% over the last three rounds, indicating generally high deliverability.

 

 

• Accuracy rate 80%-95% 
• Intuitive design suitable for beginners.​
• Offers a free plan and various paid options to accommodate growing businesses.​
• Integrates with a wide range of applications to streamline workflows. ​
• Costs can escalate as subscriber lists grow.​
• Template Limitations Some users find customization options for email templates to be limited.

 

Also Mailchimp has got a high rate of 5 star reviews on Intuit Mailchimp All-in-One Marketing Platform Reviews 2025: Details, Pricing, & Features | G2 

 

6. SendPulse 

 

SendPulse is an email marketing, SMS, chatbot, and push notification platform designed for businesses that want to engage customers across multiple channels. 

 

Unlike traditional email marketing providers like Mailchimp, SendPulse offers a broader range of communication tools, making it great for businesses that need email + SMS + chatbot automation in one platform.

TL;DR:

SendPulse is a multi-channel marketing platform (email, SMS, chatbots, push notifications) with strong chatbot features but limited email automation and fewer templates than Mailchimp. Its deliverability and data accuracy are low (62.8% and 60%), especially compared to Go4Database’s 95% accuracy.

 

According to Email Tool Tester's evaluation in January 2024 reported a deliverability rate of 62.8% for SendPulse, positioning it second to last among 15 providers tested during that period.

 

 

• Accuracy rate 60% (its low, because Go4Database offers 95% accuracy)
• Multi-channel marketing (Email + SMS + Chatbots + Push Notifications).
• Limited email automation compared to ActiveCampaign.
• Fewer design templates than Mailchimp.
• Chatbots are powerful but require some setup and learning.

 

7. Apollo 

 

Apollo.io is a B2B lead generation and sales engagement platform designed to help businesses find, verify, and reach potential customers through email outreach, cold calls, and automation.

 

According to Bardeen AI ​Apollo.io maintains a high standard of data accuracy through a multi-step verification process, achieving an impressive 91% accuracy rate for its email database.

TL;DR:

Apollo.io is a top B2B lead generation and sales engagement tool with a 91% email accuracy rate. It offers verified contacts, advanced targeting filters, and cold outreach tools—but it's not ideal for B2C or email marketing campaigns.

 

 

• Accurate B2B contact database 90% (better than LinkedIn Sales Navigator).
• Built-in email verification reduces bounce rates.
• Advanced filters to find highly targeted leads.
• Not an email marketing tool (not for newsletters or subscriber engagement).
• Best for B2B sales, not B2C businesses.
• Some data may be outdated or inaccurate (common issue with lead databases).

 

8. Lusha 

 

Lusha is a sales intelligence platform that helps businesses find decision-makers using fresh, dynamic, and accurate data. But i'd say one thing that If you are going for Lusha, you just better go for Go4Database, Apollo or Mailchimp.

TL;DR:
Lusha offers accurate B2B data and a handy Chrome extension for LinkedIn prospecting, but falls short with only 75% accuracy, no email automation, limited free credits, and higher pricing. Alternatives like Go4Database, Apollo, or Mailchimp may offer better value.

 

 

• Accuracy rate to be 75% (i’d say it's disappointing, because we've already seen so many good alternatives).
• Easy-to-use Chrome extension for quick LinkedIn prospecting.
• No built-in email automation (unlike Apollo.io).
• Limited free credits (you’ll need a paid plan for bulk searches).
• More expensive than Apollo.io for large-scale prospecting.
• Not ideal for email marketing (focused on lead generation, not campaigns).

 

How to build a Mailing List?

Build a mailing list by creating a sign-up form, offering value, promoting it online, and consistently engaging subscribers.
 

1. Define the target audience

 

First, determine your target audience. In doing so,you may address some questions like: 

 

• Who do you want to reach? 
• What are they interested in? 
• What is the goal? 
• How do you achieve this goal?

 

2. Purchase mailing list software

 

As a second step, purchase your mailing list software. Choose a tool that suits your goals and budget. Examples include Mailchimp, Go4Database or Moonsend.

 

3. Collect email addresses

 

Either you buy or create one. But beware creating a mailing list manually is a hassle. The disadvantage of this, however, is that you need to create specific mailing lists. If you want a budget-friendly best email mailing list service, Go4Database, Moosend and MailerLite are great options.

 

4. Create the content of the email(s)

 

Next, determine the content of the email(s). Ensure the content is relevant to your target audience or mailing list. Content that you write shouldn’t waste the recipient's time. It should be specific and to the point. Advanced analytics and A/B testing are crucial in a best email mailing list service to optimize campaign performance.

 

5. Send the email(s)

 

It’s time to send the email(s). For example, you can send a weekly or monthly email. But don’t overdo it. After all, no one is waiting for an inbox with dozens of emails from the same company.

 

6. Analyse

 

Finally, you want to know how the email is performed. Did people open the email and take action? Or did nothing happen with it? By evaluating emails regularly, you can make adjustments if necessary.

 

Finding the best email mailing list service can help businesses increase conversion rates and build lasting relationships with their subscribers. 

 

What Is Mailing List & The GDPR.

 

When you create a mailing list, you process personal data. 

 

However, you are not allowed to use that personal data just like that. You need permission to do so since the introduction of the GDPR (General Data Protection Regulation). A best email mailing list service ensures compliance with GDPR and CAN-SPAM regulations to protect user data.

 

FAQs

 

1. Why Should You Buy Email Mailing List from a Reputable Source?

 

It's not just me, everyone in the industry would recommend you the same. 

 

Because if you buy email lists from an unreliable provider, it can do more harm than good, potentially damaging your sender reputation and landing your emails in the spam folder.

 

2. Is it legal to buy email lists?

 

Yes, it is legal to purchase email lists. You can legally buy opt-in email lists for marketing and sales if subscribers consent to receive messages.

 

However, the legality is majorly concerned with how you use email addresses. You should not use it to send spam messages. Moreover, ensure your emails have an unsubscribe link that allows people to opt out.

3. Which is the best email mailing list service provider to buy an email mailing list for marketing needs?

 

There are many databases in my list that can help you build an email list for your marketing needs. For example, Go4Database, Mailchimp, Moonsend, Apollo.io.

 

Conclusion

See, your business, your choice. You do you! However we promise that Go4Database family will always support you no matter what. You can always talk to us. You will always be welcomed.

Make sure to comment on the best email mailing list service provider according to you. We want to know your preferences. Till then, Bye! Goodluck!