ZoomInfo is a popular email marketing platform that offers a large database and robust B2B prospecting features.
But most users feel that ZoomInfo pricing plans are pretty complex to understand.
If you're among them. Then you’re in the right place.
Don't worry. In this blog post, I will walk you through everything that you should know before buying your email lists.
Let's break the mystery and reveal ZoomInfo pricing that is truly worth investing in for your business.
What is ZoomInfo?
ZoomInfo is a B2B data platform that helps businesses find and connect with ideal prospects. It offers accurate contact details, company insights, and tools for sales, marketing, and recruiting.
What is ZoomInfo's cost? Complete BreakDown
ZoomInfo's cost begins with a professional plan, which is billed annually at $14,995. This has 5000 credits and access for up to 3 individuals.
TL;DR:
ZoomInfo's annual fees start at $14,995, increasing with more users, credits, and extras. They offer Professional, Advanced, and Elite plans, each fitting different company sizes. Bulk purchases of users or credits result in discounts. If you want a clever, cheaper option, check out Go4Database to get adaptable data answers.
But here’s a thing: your total cost depends on the three factors. What is it?
The plan you choose, how many users you need, and the number of credits you will use.
Besides, if you're looking for any extra features or add-ons for your business needs, the plan breaks down further.
How? Let me make this simple: the following three main plans ZoomInfo offers
Professional plan
This costs $14,995 annually, and it comes with an upgrade of 5000 bulk credits/year. Here, you have to bear an additional cost of $1500 per person.
Best fit: this plan is well-suited for new to medium-sized businesses with a goal of large lead generation but with a little marketing needs.
Advanced plan
It costs $24,995 in year, and it includes up to 10,000 bulk credits/year, plus 1,000 monthly credits for users.
So, if you want to add more users to your ZoomInfo subscription, it will cost you around $2,500 per extra user.
But here’s the silver lining: if your plan is to extend your team beyond 30 individuals, you might be eligible for a discount in that situation; each additional user may cost roughly $2,250, which is a nice method to save money on the overall costs.
Best fit: This is suitable for medium- to large-sized businesses that are specifically looking for intent data to reach the ideal customer.
Elite plan
It costs $39,995 annually, it includes 10,000 monthly credits per user. You will receive a majority of the add-ons and features in this package.
Best fit: This plan is suitable for large businesses that want to get deeper insights, advanced tools, and high-value prospecting.
This price will vary depending on the total number of credits and users you have added. Generally, the more credits you buy, the lower the cost per credit becomes.
Say, for example, if you start with 5000 credits at around $0.60 each, the rate can drop significantly, up to $0.20 per credit for over 250,500 credits.
Plus, if you get add-ons like WorldwideData, FormComplete, InboxAI premium, and compliances, they will majorly influence the total cost.
Experience flexibility with Go4Database's monthly plans.
Choose the Right ZoomInfo Pricing Plan That Fits Your Business Goals
Here is a quick glance at the pricing plan of ZoomInfo to help you determine which plan is ideal for your business needs:
| Features | Lite | Professional | Advanced | Elite |
| Starting Price | Free Trial | $14,995 | $24,995 | $39,995 |
| Email Address | Included | Included | Included | Included |
| Direct Call | Included | Included | Included | Included |
| Quick Search | Included | Included | Included | Included |
| Company Profile | Included | Included | Included | Included |
| Advanced Filters | Not-included | Included | Included | Included |
| Chrome Extention | Included | Included | Included | Included |
| Integrations | Not-included | Included | Included | Included |
| View Customization | Not-included | Not-included | Included | Included |
| Intent Data | Not-included | Not-included | Included | Included |
| Technologies | Not-included | Not-included | Included | Included |
| Department Employee Count | Not-included | Not-included | Included | Included |
| Salesforce Sync | Not-included | Not-included | Included | Included |
| AI-Generated Ideal Customer Profile | Not-included | Not-included | Not-included | Included |
By now, you must have skimmed through the pricing plans and got the rough idea of which plan suits your business needs.
Let's dive a little deeper and figure out which one perfectly makes sense.
There are four types of ZoomInfo pricing plans: Lite, Professional, Advanced, and Elite. Each of these plans is created as per the business needs.
Also Read: Digging Into ZoomInfo: Features, Products, Pricing & Plans [2025 Guide]
Let’s dig in and explore ZoomInfo pricing plans
Table of contents
1. ZoomInfo professional pricing plans
2. ZoomInfo advanced pricing plans
3. ZoomInfo elite pricing plans
It’s totally free! You can access up to 10 contacts each month from their database. But there’s a little catch here: you’ll need to share your contact headers and email signature blocks.
This helps ZoomInfo keep its information up to date, which is pretty cool. Honestly, it’s a fantastic way for individuals or small businesses to test-run without any commitment before jumping into a paid plan.
ZoomInfo professional pricing plans
This is like a gateway for you to access ZoomInfo features; you will have access to their database, enabling direct contact with your prospect and allowing you to build targeted email lists.
This type of plan is best suited for new users or small businesses looking to get basic data. The price is $15,000 annually, I know is a bit expensive for small businesses.
But you can give a shot for a free trial before buying a paid plan, and you also get familiar with the platform
ZoomInfo advanced pricing plans
These pricing plans will take you a step further; you can get in-depth insights such as information, location, organization charts, and intent data.
It is best suited for businesses with a goal of a structured approach to campaigns, ready to invest in more quality data.
The price is more than the professional plan, and so, you have to connect with ZoomInfo sales teams to get the accurate costs and details.
ZoomInfo elite pricing plans
This is the most advanced ZoomInfo pricing plan; it is loaded with all the premium features, such as real-time intent signals, powerful sales automation, and deep data insights.
This is suitable for businesses looking to supercharge their marketing and sales outreach by using robust tools and features.
It's interesting to know how ZoomInfo keeps on list building tools on the previous plan. It starts with basics, from having access to a simple database, and gradually adding more advanced tools for sales and marketing automation.
Also Read: List building tools and Optimization for regular lead generation - Best explained
The more you move up on the pricing tiers, the more you will access richer the data and extra features.
On top of that, you can add extras like email verification depending on your needs.
What is ZoomInfo Pricing Per User?
Well, this depends upon the price you choose and the amount of data you need as per your business needs. For example, if you choose the professional plan, the cost per contact will be $2.99 ($14,995 per 5000 credits).
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What's Included in the ZoomInfo Free Trial?
If you're looking for a paid plan, I would recommend you go for the ZoomInfo free trial and take a test run to know how the platform works before purchasing the subscription.
However, ZoomInfo provides a free trial on all plans, but the duration is not disclosed on the company’s website.
Some users have reported that the trial lasts for four to five days, with access for two to three people.
Go4Database free trial! Access 100 contacts for your test run, along with all the basic features. All you have to do is just click on the “order now”
What is ZoomInfo API Cost ?
According to the feedback from the ZoomInfo sales representative on Reddit, it is mentioned that the ZoomInfo API cost starts at $50,000/year for lead generation and outreach. And $5000 per year to get enriched mailing contacts within the HubSpot App Marketplace.
What is ZoomInfo's Cost Per Month?
ZoomInfo's cost per month is $1,250, and this depends on the choice of platform, number of users, and add-ons you purchase.
Typically, you will not get a monthly subscription on ZoomInfo as it is billed annually. If you're looking for a monthly payment option or customised pricing, then you need to reach out to their sales team for specific pricing.
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How to Calculate Zoominfo Pricing?
Surprisingly, many users find that ZoomInfo pricing is very complicated. That said, ZoomInfo pricing depends on factors like several users, credits, and extra add-ons you have chosen according to your business needs.
Are you looking for a platform with simple, budget-friendly pricing and global access? Why not switch to Go4Database?
ZoomInfo Pricing Comparison From 2023 to 2025
To be honest, the pricing hasn’t changed. Back then, they offered a starter plan, and then it was removed. Now, the platform provides three different tiers, such as Lite, Professional, Advanced, and Elite.
Which ZoomInfo Package Fits Your Business Needs?
Here are the three main packages ZoomInfo offers:
TL;DR
ZoomInfo provides customised packages, Sales, Marketing, Talent, Operations, DaaS, and Copilot, each addressing particular business needs from finding leads to hiring and streamlining processes. Pick one that matches your goals. For a more straightforward, cost-effective option, Go4Database delivers clever solutions with top-notch data at reduced prices.
Sales
This package was previously known as SalesOS, and it is designed to help you zero in on your ideal prospect.
It allows you to scale your sales process by analysing the company’s activities and buyer intent. So, you will be laser-focused on your right prospect.
Marketing
It was previously termed as MarketingOS, it targets leads and converts them to buyers. For this, it uses data advertising tools that enable the ads to reach the target audience across multiple channels.
Talent
It was previously termed TalentOS. it is for recruiters to find talent quickly for the job role in the company. This package comprises advanced filters and candidate insights, allowing HR to meet their target hiring like a breeze.
Looking for an all-in-one prospecting for less hassle?
Enjoy sales outreach, verified contacts, and CRM integrations
Additional Packages that ZoomInfo offers
Operations
It was previously termed as OperationsOS, it comes with streamlined procedures consisting of automation tasks such as data entry, cleansing, enrichment, and updating to minimize manual work. This ensures that your data is ready for business use.
Data as a Service (DaaS)
it is a data service that offers streamlined, flexible, and accurate access of data for easy analysis in business.
ZoomInfoCopilot
It analyzes signals from different sources and helps you pinpoint the key decision-makers within your target audience. This approach allows companies to focus on the right accounts and tailor the customer experience. By doing this, sales can improve.
Conclusion
Is ZoomInfo pricing worth it?
Well, if your business aims at scaling the outreach game and getting better at prospecting, then the features like lead generation and automation can make your investment worth it. If you’re a small business owner, it might be a bit trickier, as it may feel a bit overpriced.
However, are you looking for a more flexible and affordable alternative?
Check out Go4Database, a reliable, cost-effective solution that gives you access to quality B2B leads in your pocket.
FAQ’s
1. Can I get a monthly subscription for ZoomInfo?
A- ZoomInfo generally requires annual contracts; contact sales for monthly options.
2. Which ZoomInfo pricing plan is best for small businesses?
The Professional plan is best suited for small or growing teams.
3. Where can I find a cost-effective ZoomInfo alternative?
A- Go4Database is a reliable, affordable alternative to ZoomInfo.
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