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Go4database Buying Guide:  Choose a Targeted Email List That Works for You

Running a successful email marketing campaign isn’t like a piece of cake; you cannot do it in a day, but you can speed up the process by using targeted email lists.


Think that you're inviting people for an evening dinner party. Would you randomly flip through a phone book and start calling people? Of course not.


You would carefully consider who should be there, who will enjoy the vibe, spark meaningful conversation, and make the evening party memorable.

It is same for email marketing campaigns as well. A good and well-selected email list means you're bringing the right people to your table, and those who are genuinely interested in what you have to offer.
 

So, you need to be careful while choosing your email lists, otherwise, you will not be able to reach your ideal prospects easily. Then, are you wondering if there is any solution to build a high-quality lead list?
 

Absolutely! You just need the right steps and a proper direction. That’s exactly what we’re going learn.
 

In this blog post, we will go through the nuts and bolts of creating a targeted email lead list that will increase your conversion rates.
 

So, are you ready? Let's get rolling.

 

What is a Targeted Email List?

A targeted email list is a well-chosen set of contacts that match your ideal customer profile. You select these recipients through things like their industry, job title, where they're located, or what their interests are. This means they're more likely to respond with the emails you send. It helps to increase open rates, leads to more conversions, and ensures your message reaches to the right people.

 

Methods to Build a Targeted Email List

 

TL;DR

To build a high-quality targeted email list, you need to begin by defining your Ideal Customer Profile (ICP). Begin with a look at your top existing customers. Identify key characteristics such as their industry, the size of their company, and the problems they face. Write down what you discover. Keep your attention on useful information rather than diving into complex behavioural patterns.


 

Table of contents:

   1. Define Your Ideal Customer Profile (ICP)

   2. Explore more channels to research the target audience

   3. Build a targeted email list through networking, events, or  webinars.

   4. Identify the right email leads by analysing competitors

 

1. Define Your Ideal Customer Profile (ICP)


Are you wondering why defining your ideal customer profile (ICP) is essential at the early stages of email building?

Well, knowing your target audience helps you build quality leads that match your ideal prospect.
 

This way, you will be able to pitch your target prospect that can be converted into leads. And, in turn, your efforts will get fruitful results that you deserve.
 

So, ready to kick-start the process of building your ideal customer profile?

Then, Follow these easy steps to create:

First thing, begin with your existing customers.
 

Discover the patterns in their demographics, issues, and behaviours.

For this, you can start by asking some important questions such as:
 

  • What industry are they in?
  • What is their company size?
  • What solutions are they searching for?
  • Where are they located?
  • What is their budget?
  • Who are the decision makers?

Asking these questions can help you to understand the key traits of your ideal customer profile.
 

Once you have figured it out, the next stage is to know about the issues their facing, and identify what solutions exist, then help them to overcome those pain points.
 

Let’s take an example, assume you're doing B2B marketing for a logistics management platform. Your ideal customer could be the supply chain director at a manufacturing company in the United States, who want to optimise shipping routes and minimise operational costs.
 

Now, you can note down or create a document of your ideal customer profile. To make your work easy you can take the help of the templates available in the market.
 

Finally, you will be able to create your ICP with this is the process  and for your surprise i also follow these steps to define my ICP for creating a targeted email database.
 

Pro tip:

Do not dive deep into the behavioural traits of your ICP. Just focus on their challenges like buying triggers, and the platforms or technologies they are already using. Behavioural traits are more useful during lead nurturing or outreach, not at the stage of ICP.

 

2. Explore More Channels to Research the Target Audience


What comes next? Once you're done with identifying the ideal customer, the real search begins.

Now you have to start identifying your target email leads.
 

TL;DR:

After you've figured out your Ideal Customer Profile (ICP), it's time to begin finding actual leads. Make use of sites like LinkedIn, social media and industry groups to sort potential customers by job title, industry, and location. Put your energy into matching leads to your ICP and create your cold email list based on this.


Where can you find it? There are various platforms like social media sites, events, LinkedIn, and competitor analysis to find your perfect lead.
 

Well, these steps will help you find your right prospect by building cold email lists. 


How? For this, you need to take the privilege of a social media platform.


Apart from that, you can use LinkedIn, which is like a secret weapon that allows you to find your target prospects effortlessly.


To begin your search, you need to keep your ideal customer profile (ICP) at the back of your mind. Accordingly, add filters to your leads by industry type, company size, job title, and location.


Furthermore, narrow down your search on LinkedIn by exploring industry-specific forums, online communities, and groups.

Here you will find people talking about the actual challenges that your ideal prospects are facing. In turn, this will allow you to find your potential leads by discussing industry trends, problems, and solutions that sync with the pain points of the ICP.


From here, let's move to the next option, which is building networks.


Pro tip:

There are smart filters available in LinkedIn that you can use to find leads by industry type, company size, job title, and location.

 

Ready to reach your ideal customer?


Get upto 95% accurate contact lists in just few clicks!

 

Start creating your list today

 

 

3. Build a Targeted Email List Through Networking, Events, or Webinars


Networking is another way to build your potential email leads, but let ICP slide away in your mind.


This way, you will not just gather contacts, but you're also building a list of the right prospects.


In addition, whenever you're attending any webinars or events, try building connections with individuals who match your profile.


And if you feel they’re a good fit, get their contact details for follow-up outreach.


I know what your thinking? What if you're not attending webinars in person? Worry not,  there are many webinars and events taking place on LinkedIn or WhatsApp groups.


Join them! connect with individuals who match your ideal prospect. Then, make a list of those prospects, and sort and filter them based on your ICP.

 

4. Identify the Right Email Leads by Analysing Competitors

 

Another effective strategy for unlocking your potential B2b leads is conducting competitor analysis.

Now comes the fourth step, let me break it down for you.


There are three useful yet powerful methods you can follow:

 

TL;DR:

Go4Database consist of +350 million verified email lists with advanced filter options, bounce-back guarantee, and multi-channel features such as WhatsApp contact filtering and chatbot support integration. The price starts at $35/month, one of the credible platforms to create a targeted email list with desired outreach


You can kick start by checking out competitors' sites and understanding the pain points of your ideal prospect by diving into their reviews, testimonials, and case studies.


How this helps?


Competitor analysis will allow you to spot the gaps in your offering or areas where a specific customer segment might feel uncovered. When you understand these overlooked opportunities, you can target them directly to the needs of your customers.


To know your ideal customers, you can analyze competitors by using your competitors' products or services and interests in similar products.

Hope you've figured out by now how to analyze a competitor's site.


Let's learn how to research a competitor's site.


For this, start by understanding the reviews of your competitor's website on testimonial pages or on platforms like G2, Capterra, or Trustpilot.


Plus, explore social media hashtags and posts about competitors' products or services by including keywords like “problem,” frustrating, or “alternatives.


Apart from this, track comments, shares, and likes on competitors websites by using social tools like Hootsuite, Brand24, etc. 


Pro tip :


Use LinkedIn Navigators to map relationships among competitors' clients and their wide networks.


So, until now, we’ve covered all manual steps to get your targeted email list. But, I know, this is not enough.


You must be wondering where to find substantial, targeted email leads for your cold emailing quiclky and effectively.


Worry not, I've got you covered.


Keep hooked! The next step, I will walk you through some reliable lead generation platforms that will be a game-changer for your email marketing campaigns  without getting you entangled in legal trouble.


Yes, whats the legal trouble ? How your going to pass it? Dont fret! 


You can check out my previous post to learn about the guidelines and laws for buying an email list legally.


Ready? Let's jump to our next step.

 

Reliable Platform to Buy Targeted Email Lists

1. Go4Database  


Want to scale your email marketing campaigns? Then, Go4Database is the trustworthy platform you should try.

Wondering why? Because you will get access to over 350 million global business contacts and 150 million verified phone numbers.

 

TL;DR:

Go4Database consist of +350 million verified email lists with advanced filter options, bounce-back guarantee, and multi-channel features such as WhatsApp contact filtering and chatbot support integration. The price starts at $35/month, one of the credible platforms to create a targeted email list with desired outreach

 

A huge reservoir of leads, right? But will it be accurate?

Absolutely yes, you don’t have to hassle for targeted B2B email lists , as they claim to provide 95 % accurate contact lists.

On top of that, you will get a bounce-back guarantee for any invalid contact, which you will not find in many other platforms.

If you're aiming for specific industries, jobs, or geographic locations, their segmented lists will help you to find your target audience in just a few clicks.

I know, what’s the next thought, will you get a test run before buying?

Yes, if you feel skeptical before purchasing, you can check out their free trial and conduct a test run to gauge quality of their data and learn how their platform works.

Here is something that I like the most, it is they provide tools like WhatsApp number filtration, AI chatbots, and data enrichment services, allowing for multi-channel outreach and a deeper engagement with your target audience.

If you're ready to purchase, then the starting price is $35/month. You can access up to 1500 contacts with all the advanced filtering options.

To sum up, this platform is great for generating targeted email leads and reaching a broader audience.

 

2. SalesHandy


If you want to boost your cold email campaign, SalesHandy is the best option.

Why? Because you can find the right email list, as they provide access to over 700 million professional contacts and over 60 million company profiles. Impressive, right?

Whether you're targeting small start-ups or enterprise-level firms, you can find accurate email addresses or phone numbers of your targeted email leads effortlessly.

 

TL;DR:

SalesHandy consist of +700 million professional contacts and company profiles, with a free trial for 100 contacts. It comprises a structured inbox, tools to connect with popular customer management systems and simple options for creating email campaigns. The pricing plans start at $24/month for 10000 contacts, which is ideal for increasing your email outreach.

 

Wondering about a test run? Worry not, you can choose a free trial option that allows you to test up to 100 contacts.

And yes, you’ll have access to all the features, so you can get a feel of how their platform works.

On top of that, you can organise all your emails in one place with the help of an AI-powered unified inbox.

Not only this, you can keep your workflow on track by integrating CRM like HubSpot, Salesforce, and Pipedrive.

The best thing is that you can customise your messages and send personalised emails easily by creating multistep sequences using tools like Spintax and merge tags.

And if you're ready to go full scale, purchase email lists that fit your requirements with various pricing options at Saleshandy.

The pricing starts at $24/month, which gives you access to leads for up to 10,000 contacts in bulk in one go.

Overall, if your goal is smart outreach campaigns, SalesHandly is worth trying.

 

3. Apollo.io


This is the best platform for lead generation.

You can get high-quality leads as the platform offers over 275 million contacts from over 73 million companies.

Along with this, they provide smart filters based on industry type, job title, or location, making it easy to find your right lead that fits your criteria.

Besides, Apollo also claims to provide 95% accurate data, so you're not wasting time on that invalid contact but letting you reach the right person every time.

Something I personally like is their user-friendly interface, especially for those who are not tech pros. The advanced search filters are integrated to help you filter leads with high potential to convert.

And here is the cherry on top: The platform provides CRMs like Salesforce, HubSpot, and Pipedrive. So, you can manage your leads and outreach campaigns of a particular location

To know about the pricing checkout their website.

 

4. Lusha


Lusha is also a reliable lead generation platform. It offers access to 100 million professional leads.

The platform claims to provide 95 % data accuracy and advanced filters based on industry type, job title, or location, enabling you to build a high-quality targeted email list.

One of the best features of Lusha is that it offers CRM integration like Salesforce and HubSpot. This helps you to keep your workflow on track. 

 

Key Segmentation Strategies to Improve Targeted Email List Campaigns


So far, we’ve discussed on how to find and build a targeted email database as well as the reliable platforms to find them easily.

 

Now, let's understand how you can segment your email lists tactfully to fit in with your requirements.
 

TL;DR:

Segmenting your targeted email boosts your email campaign success by tailoring messages. Key strategies are filtering based on buyer intent and behaviour, issues, psychographics, demographics, and geographic locations. Proper segmentation results in desired outreach, better engagement, and right prospect at right time.
 

Which means you will learn how to use filters when you're buying your targeted email lists. 

 

There are a few categories that you can use to create a segmented email list. Let me break it down for you.
 

  • Filter by Intent and Behaviour
  • Filter by solution.
  • Filtering by Psychographics
  • Filtering by demographics
  • Filtering by geographic location

     
  • Filter by Intent and Behaviour

 

The best way to build your targeted email database that gives the desired results is to segment with buyer intent.


How can you measure it? Simple, understand how your buyer got engaged with your platform and their browsing behaviours on social media sites.

This will give you insights on:

  • What your potential customers are interested in
  • What are the problems they are facing?
  • What are the solutions they are currently for?

All these insights will help you send a personalised email to your ideal prospect, and this is possible only when you segment your leads with buyer intent and behaviour.

 

  • Filter by Solution


Any company that is offering more than one product or different solutions should consider categorizing the email lists based on what solutions their target audience is searching for.

Confused?


Take the example of the tool Mailchimp: this platform offers email marketing tools, website building, and content creation.


Imagine someone wants to build a website, and do you think they will be interested in email marketing tips? Of course not.


This is clearly a mismatch.


That’s why segmentation by solution makes sense. It allows you to communicate directly what each person wants, making your message more relevant and effective.
 

  • Filtering by Psychographics


Want to connect more deeply with your audience? Then try psychographic segmentation. 


Under this type of segmentation, you need to categorize leads by their personal interests, values, beliefs, or lifestyle preferences.


Say, for example, you're are selling healthcare products. Some people who are into fitness freaks will be interested in your products. Or perhaps someone wants to buy just because their favourite influencers used it.


Similarly, there can be many reasons or motives; knowing them will help you understand their desires and build a targeted email list for such persons.


But this may not fit for all business types. This may fit only if your product ties in with personal values or lifestyle.


With this, you can customise your email pretty well and convert the leads.
 

  •  Filtering by Demographics


Demographics filtration is based on a person's age, income, job title, company size, and more. This kind of segmentation includes B2B data points.


This is used to target a smaller audience, and it is not super specific, yet it still helps you customise your messages.


Let me explain. 


Just imagine, talking to a small business owner with only three people in a team is different from talking to a big enterprise with thousands of employees. So, you must grasp how to tailor your messaging based on the criteria.
 

  • Filtering by Geographic Location


And finally, let's discuss geographic location, which means targeting where your prospect is located.


This is useful, particularly for time-sensitive communications. 

Assume you're conducting a local sports event and want to run a promotional campaign, for this, you need to aim individuals in that specific area.


And yes, it is important to keep in mind about timings as well,  it's not just sending an email at 9 AM, it's about ensuring that the email reaches their inbox at 9 AM, their location time.


For example, if you're in the US and you want to send the email at the same time from New York and somewhere in California. So, you need to schedule the timing so that both the prospects get the email at the right time according to their time zone.

 

Boost your outreach game now!


Buy real-time data with AI-powered filters.

 

Start growing with clean leads today!
 

 

Remove Bad Emails and Keep Your List Clean


This is another key step that you should not let it it slip away.


Whether you buy targeted email lists or build your email leads manually, you must go through the email verification process.
 

TL;DR:

Verifying email lists is crucial to eliminate bounce rates and keep a clean lead list. Use bulk email checking platforms such as Go4Database or Never Bounce regularly to remove inactive contacts and connect with your contact management system to stay up to date automatically. Always follow legal guidelines like GDPR and CAN-SPAM.


Why so?

Because this step helps you eliminate unwanted emails, invalid domains, temporary email addresses, and emails that are blacklisted or don’t exist.


If you ignore this step, your cold email bounce rate will shoot up for sure. So, it is essential to use email verification platforms.


How can you do this?


You can use tools like Go4Database, NeverBounce, or ZeroBounce to minimise bounce rate and increase the delivery chances of your outreach campaigns by eliminating unwanted emails.


With my personal experience, I have found the following hacks that helped me to solve the issues related to the bounce rate of emails.


If you're working with a large list of email addresses, it's always good to go with bulk verification that helps you save time and ensures your email list stays clean.
 

  • Keep repeating this email verification step regularly; don’t wait until your email performance declines. It allows you keep a list of only active email leads.
  • Make a habit of removing emails frequently that haven’t been responded to or engaged with your prospect for many months.
  • You may also install email verification tools with CRM to automatically flag inactive or invalid contacts.
  • This simple habit has personally helped me to create reliable,  targeted B2B email leads that I trust. 


If you stick to this approach everytime, you’ll get high-quality email list.


Last but not least, make sure that you are sending email lists by following with the legal guidelines like GDPR and CAN-SPAM. 


Yes, this step you cannot brush it of.  

 

Say Goodbye to Fake Email Leads


Purchase only valid and active leads
 

Verify your list is one click!
 

 

Update Your Lead List for Better Results


By now, If you believe you’ve built your targeted email list, everything done and dusted with it. 


Then, you're mistaken; that isn’t the way it works.
 

TL;DR:

Update your email lists frequently to keep the lead list fresh and relevant. Eliminate inactive contacts, add new leads from events or campaigns and check your lists' performance constantly. Use HubSpot to automate cleaning, updating and managing your database for improved results.


Email lists should be upgraded regularly to keep them fresh and relevant.


You must be wondering why it is needed to update. It's because people switch jobs, companies shut down, or some people will just lose interest in your product.


That’s why I have made it a habit to update my email list regularly, especially after attending any webinars, networking events, or launching new campaigns.


Here are Some Easy Steps I Follow.
 

  • Regularly clean your email list by removing old, unengaged, or invalid contacts.
  • Keep adding new contacts to grow your email lead list whenever you come across them during events or new marketing campaigns.
  • Track your list's performance to know where your leads stand in the funnel and when to follow up.


Don’t worry, you dont have to do this manually.


You can use CRM sites  like HubSpot to automate this process and allows you manage, update, and track your leads effortlessly.

 

Conclusion


In a nutshell, I can say it's pretty clear building a high-quality targeted email database starts with one key step: creating your ideal customer profile (ICP).


Once you're done with it, the next step is to use a reliable lead generation platform to find the right mailing list.


However, to ensure successful email outreach, you need to go far beyound by verifying emails, segmenting carefully, and keeping them up to date.


I understand this may sound like a lot of work. And, honestly, it is. But trust me, once you create this proper system, the results are worth it.


Now, if you're looking for a quick and easy way to generate quality leads with verified contact details, then Go4Database is the tool you need. It helps you to build bulk targeted email lists easily while ensuring data accuracy and relevance.


From lead generation to email verification, Go4Database is a one-stop solution for creating quality, high-converting email leads that deliver good results.


Visit Go4Database now and start smartly building your email outreach!

 

FAQ’s:

1. What is Go4Database?


Go4Database is a platform for lead generation that provides verified B2B email lists tailored to specific targets.

 

2. How do I pick the right email list for my needs?


Apply filters such as industry, job title, and location to create a list that fits your ideal customer profile.

 

3. Does Go4Database check its data?


Yes, they check all data to make sure it's accurate and to keep email bounce rates low.