Apollo vs. ZoomInfo: Which Platform Delivers More Value

Finding the right B2B sales that align with your requirements, goals, and budget can be daunting. 
 

However, choosing high-quality data is critical for the success of your sales and marketing campaigns.
 

This way, selecting the right B2B lead-generating platform, such as Apollo.io and ZoomInfo.
 

It is important to pick tools that provide accurate and compliant contact lists.
 

This is just not enough; you must also consider other factors like features, integrations, compliance, and integration capabilities.
 

Don't worry! I have curated a comparison of Zoominfo vs. Apollo along with Go4Database, which will guide you to make a well-informed decision.
 

Let's get rolling!
 

Quick Comparison: Apollo.io vs. ZoomInfo

Don't have time to go through a detailed comparison guide?

Then, refer to the table below to decide which platform suits your requirements and will be worthy of your investment.

Hope you’ve got the gist of the core features of all three platforms. If not, let's dive deep!

Key Features of Apollo.io vs. ZoomInfo

Apollo

So, when it comes to sales intelligence tools, you really can’t go wrong with Apollo.io and ZoomInfo. They each bring something unique to the table.

Apollo.io is packed with AI features that help you reach out to prospects and automate your workflow. It’s pretty handy, honestly.
 

Now, ZoomInfo, that’s different. It's all about providing accurate mailing lists and integrating smoothly with your CRM.
 

In short, both tools are great, but it really depends on what you’re looking for!
 

Let’s explore Apollo.io features.
 

• You can access more than 275 million contacts with over 65 companies to find your ideal prospect. Besides, it will offer advanced filters to sort your leads based on job title, industry, and location.
   
• Sales engagement helps to boost your email outreach by providing phone numbers, SMS chatbots, and social media. Connect with your contacts easily with Apollo’s AI-powered messaging feature.
   
• End-to-end workflow: enables managing sales tasks automatically and leverages AI to give insights on deals and revenue.
   
• Security and compliance: it offers a quality database by complying with GDPR guidelines and is SOC 2 + ISO 27001 certified to ensure proper data governance.
   

ZoomInfo 

• Smart filters: you can access more than 95 million contacts with over 14 companies, which comes with advanced filters and provides intent-based data.
   
• Integration: ZoomInfo data quality and tools are seamlessly incorporated into CRM and marketing automation platforms, which leads to increased efficiency in workflow.
   
• Data enrichment: outdated contacts are automatically filled in CRM to ensure accuracy.
   
• Intent signal tracking: ZoomInfo provides broader intent data coverage than Apollo, as it identifies high-intent buyers via search topics and sites visited to drive outreach.
   

You know, rather than dealing with those complicated filters, Go4Database gives you pre-segmented leads. That way, you can jump right into your outreach without any hassle. It’s all about making things easier for you!
 

Apollo.io vs. ZoomInfo: Data Quality and Coverage

Data quality is the foundation of all sales and marketing platforms.
 

When you consider quality, both platforms provide reliable contacts and company insights to assist you with outreach and prospecting.
 

However, the methods used to collect and validate the data differ, and this will impact the accuracy and precision.
 

Let's discover how both the platform’s data quality and coverage
 

Apollo.io 

• Contributor network: over 1.6 million partners share actionable sales intelligence.
   
• Email tools: track email engagement and activity
   
• Public sources: crawl public websites for additional data.
   
• Verified B2B providers: use verified B2B data sources of increased quality.
   

Apollo pulls information from a bunch of sources to create a huge database, which has 275M+ contacts and offers 95% email accuracy.
 

On top of that, it includes details such as job titles, company names, and insights into buyer intent.
 

Plus, they keep everything fresh, which means it provides relevant data by updating every month.
 

And whenever there is a new buying signal, it updates in real time. It's having verified and relevant data at your fingertips.
 

ZoomInfo

Contributory network: gathers user-generated sales data

Advanced web crawling: uses its own way to collect business intelligence.
 

Here's a thing: ZoomInfo never disclosed its data sources, but it claims to provide unparalleled scale and quality.
 

Its database comprises 321M+ contacts and 105+ companies globally. Additionally, 174M+ emails. 94 M+ mobile numbers and 94 M+ direct dials.
 

But accuracy rates are not made public.
 

To sum up, Apollo keeps its transparency about data sources, accuracy, and real-time updates.
 

Whereas, ZoomInfo shares less about its sources of data but focuses more on huge databases and market-leading coverage.

Apollo.io vs. ZoomInfo Integrations

In today's complex martech stacks, incorporating integrations is crucial to running the workflow smoothly.
 

Both platforms provide impressive integrations, but in their own way.
 

Let's check out both platforms.
 

Apollo

• Salesforce: syncs contacts both ways, allowing sales reps to quickly access Apollo’s data in Salesforce.
   
• HubSpot : Delivery early leads automatically for nurturing from Apollo to HubSpot.
   
• LinkedIn: enables you to import LinkedIn profiles into Apollo with one click for faster social selling.
   
• Gmail and Outlook: they include built-in email monitoring and logging to keep everything visible.
   

ZoomInfo

• Salesforce: Include ZoomInfo’s company and tech insights right into Salesforce data.
   
• Microsoft Dynamics 365: this adds ZoomInfo intelligence straight into dynamics providing a 360 degree perspective of contacts.
   
• Marketo & HubSpot: integrates important data into your workflow for better targeting and personalized communication. 
   
• Slack: shares real-time alerts on buying signals and content activity, enabling your team to act quickly.
   

So, Apollo is best for making outbound sales swiftly. It pulls all your tools into one effortless system.
 

On the other hand, ZoomInfo stands out for providing a robust database that helps access targeted email list in a much sharper way.
 

If you've got a larger team and a more complex setup, ZoomInfo can be helpful. 

Apollo.io vs. ZoomInfo Use Cases

Usability matters when you're choosing a sales platform for targeting ideal prospects and ROI.
 

Apollo and ZoomInfo both provide intuitive interfaces to the users, which enables them to navigate and explore various features easily.
 

Let's see more about these features.
 

Apollo

One of the best things about Apollo is it's like an all-in-one platform, from finding right business email database to closing deals.
 

That makes things more connected, but it may take a bit more time for you to get accustomed to the user interface compared to other similar tools.
 

Guess what? Apollo makes onboarding seamless with built-in tips and helpful training.
 

You can tailor it to fit your workflow, and it handles large amounts of data without reducing the speed of your work.
 

ZoomInfo 

ZoomInfo  also provides easy access to an extensive database through a simple search-driven interface, assisting you to find your target prospect quickly.
 

But you need to learn advanced features such as lead scoring. However, you can learn it, as ZoomInfo provides strong customer support 24/7.
 

You can also customize lead routing and data settings. Plus, it is designed to handle enormous data loads instantly and reliably.
 

On the whole, Apollo is all one platform to maintain an efficient workflow, whereas ZoomInfo enables access to smart data for faster decisions.
 

Apollo.io vs. ZoomInfo Compliance 

ZoomInfo provides a CCPA- and GDPR-compliant database. But it is applicable only in the US and UK. 

Apollo offers a GDPR-compliant and CCPA-compliant database. Also, recently it has started providing DNC list cleaning, but only in the UK and US.
 

If any contact number is found to be on the DNC (Do Not Call) list, then the provider will charge one credit and claim it is up to the user whether to call or not.

What is DNC list cleaning?

DNA listing cleaning is important. Why?
 

Assume if a salesperson contacts someone who has opted out of sales calls, it can get you in legal trouble because it may be interpreted as a lack of “legitimate interest.”
 

The Information Commissioner’s Office has penalized two organizations £180,000 for making over 480,000 illegal marketing calls to phone numbers that come under the “Do Not Call” register.
 

Apollo.io vs. ZoomInfo Pricing Plans  

Apollo.io 

Apollo provides transparent pricing, which is best suited for solo entrepreneurs and mid-sized teams.
 

Here are the pricing plans:
 

• Free plan: $0/month for basic access, 50 emails, and Gmail integration.
   
• Basic plan: $49/month for advanced filters, 500 emails, and sequences.
   
• Professional plan: $99/month for unlimited emails, dialer, and A/B testing.
   
• Custom plan: $6000/year includes enrichment, transcription, and API access.
   

ZoomInfo 

The pricing plans under ZoomInfo are tailored based on team size, use case, and integrations.
 

All the packages are sold through sales representatives. 
 

The price starts at $14,995. This can be a bit exorbitant for small businesses or startups.
 

• SalesOS: buyer analytics, lead scoring, and automation solutions.
   
• Marketing OS: intent data, contact insights, campaign targeting,
   
• Talent OS: candidate data, hiring analytics, and diversity sourcing.
   

These plans are suitable for large teams with sophisticated sales or recruitment needs. It is ideal for enterprise-level buyers seeking extensive data and support.
 

Conclusion

Apollo is the best fit for startups and growing teams.
 

And if you're in a big company that needs some serious data and tailored solutions, then ZoomInfo is probably the way to go.
 

But there is a third option if you want to go for something under budget with all features in one platform: Go4Database is definitely worth checking out.
 

You can access verified B2B contact lists, clear pricing, and quick setup without hassle.
 

Excited! Just try Go4Database and see how simple lead generation can be!
 

FAQs:

1. What is the main difference between Apollo and ZoomInfo?

Apollo is more affordable and startup-friendly, while ZoomInfo offers deeper data and enterprise-level features.

2. Which tool has more accurate contact data?

ZoomInfo generally offers higher data accuracy but comes at a premium cost.

3. Is Apollo free to use?

Yes, Apollo offers a generous free plan with limited credits.